A Day in the Life at MTA360: Empowering Service Businesses in the Digital Realm
Good morning! The alarm goes off at 6:30 AM, and another exciting day at MTA360 begins. As a Digital Marketing Specialist at a company that has been revolutionizing service industry marketing since our founding in 2011, no two days are ever the same.
8:30 AM: Morning Kickoff
I arrive at our modern office space, equipped with my essential morning coffee. The energy is already buzzing as team members settle in for our daily huddle. Today’s focus: finalizing a website redesign for an electrical contractor in Dallas and reviewing the SEO performance for our plumbing clients across the Southeast.
9:15 AM: Diving into Web Design
After our meeting, I head to my desk to collaborate with our web design team. We’re putting the finishing touches on a responsive website for an electrician that perfectly balances aesthetic appeal with functional elements like:
- An emergency service request form prominently displayed
- Service area maps integrated with Google
- Customer testimonial carousels
- Clear calls-to-action optimized for conversion
Our approach to web design is unique because we understand that service industry websites need to generate leads, not just look pretty.
11:00 AM: SEO Strategy Session
Mid-morning shifts to an SEO strategy session. We’re analyzing performance data for several roofing clients who have been with us for over three years. The dashboard shows impressive growth:
- 47% increase in organic traffic year-over-year
- Top 3 Google rankings for 28 competitive keywords
- Conversion rates up 22% this quarter
We’re particularly focused on local SEO tactics that help our service industry clients dominate their specific service areas.
12:30 PM: Lunch and Learn
At MTA360, we use lunch breaks as opportunities to grow. Today, our content team is hosting a session on “Creating Compelling Content for Technical Industries” – perfect for our work with electricians, plumbers, and roofers.
1:45 PM: Content Review for Plumbing Client
After lunch, I review a content calendar for a large plumbing company expanding into three new markets. We’re developing targeted content that addresses seasonal plumbing concerns, emergency services, and educational pieces that position our client as the local authority.
3:00 PM: Client Call with a Roofing Contractor
One of the most rewarding parts of my day is connecting with clients. This afternoon, I’m on a video call with a roofing contractor who’s seeing tremendous growth since partnering with us six months ago. We review their Google Ads performance, which has delivered a 380% return on ad spend this quarter.
4:15 PM: Innovative Marketing Solutions
The final part of my day is dedicated to innovation. MTA360 stays ahead by constantly evolving our marketing approaches. Today, I’m working on a geofencing strategy for an electrical contractor that will trigger mobile ads to homeowners in neighborhoods where the contractor is already performing service calls.
5:30 PM: Wrapping Up and Looking Forward
As I prepare to head home, I take a moment to appreciate how our work directly impacts the growth of skilled trade businesses across the country. Since 2011, MTA360 has been helping electricians, plumbers, roofers, and other service providers transform their digital presence into powerful business development tools.
Tomorrow brings new challenges: a website launch for a multi-location plumbing company, an SEO audit for a residential electrician, and a digital marketing workshop with our newest roofing client. That’s the beauty of working at MTA360 – we’re constantly evolving, just like the digital landscape we help our clients navigate.
Until tomorrow!